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How to Add Alt Text to Images in Wix for Better SEO

Alt text (alternative text) helps search engines understand your images while improving accessibility and SEO. Adding relevant alt text can enhance your Wix site's rankings, improve image search visibility, and provide a better user experience for visitors using screen readers.

Step 1: Access Your Image Settings

For Wix Studio:

  1. Log in to your Wix Studio dashboard.

  2. Click Site Pages and navigate to the page containing the image.

  3. Select the image you want to edit.

  4. Click the "Settings" icon or "Edit Image" option.

  5. Locate the "Image Text" (Alt Text/Accessibility) field.

For Wix Editor:

  1. Open your Wix Editor and navigate to the page with the image.

  2. Click on the image to select it.

  3. Click “Settings” or "Edit Image" in the floating toolbar.

  4. Locate the "Alt Text" (Accessibility) field.

Step 2: Add or Edit Image Text (Alt Text)

  1. In the Image Text / Alt Text / Accessibility field, enter a clear, descriptive text that explains the image content.

  2. Use relevant keywords naturally while keeping it readable.

Example of Good Alt Text (Coffee Shop):

✅ "Barista pouring steamed milk into a latte at a downtown coffee shop."

Avoid These Mistakes:

❌ "Coffee, espresso, latte, cafe, shop, beans" (Keyword stuffing) ❌ "IMG_12345" (Non-descriptive) ❌ "Man getting a haircut" (Too vague—doesn’t describe the scene well)

Step 3: Save and Publish Your Changes

  1. Click Save to apply the alt text.

  2. Click Publish to update your live website.

  3. Repeat the process for all important images on your site.

Best Practices for Wix Image Text (Alt Text) SEO

✅ Be descriptive but concise – Aim for 5-15 words per image. ✅ Use relevant keywords naturally – Avoid stuffing multiple keywords. ✅ Apply alt text to important images – Prioritize product images, banners, and infographics. ✅ Skip decorative images – Leave the field empty for purely decorative elements. ✅ Ensure accessibility compliance – Use alt text to help visually impaired users.



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