Google’s June 2025 Core Update: What You Need to Know

Google has officially started rolling out its June 2025 Core Update today, June 30, 2025. As with all broad core updates, this one is designed to improve the overall quality and relevance of search results — not to target specific websites or industries.

If you’re noticing ranking shifts or traffic changes, here’s what’s happening and how you should respond.

What Is a Core Update?

Core updates are major changes to Google’s search algorithms that happen several times per year. Unlike targeted updates that address spam or specific ranking factors, core updates are broad and focus on refining how Google evaluates and ranks content across the web.

These updates often lead to noticeable changes in search rankings as Google recalibrates what it considers the most helpful, relevant content for users.

What to Expect from the June 2025 Core Update

• Rollout Timeline: The update began on June 30, 2025, and may take up to three weeks to fully roll out worldwide.

• Ranking Fluctuations: Many websites will see shifts in search rankings—some may gain visibility, others may lose it. This volatility is normal during core updates.

• No Specific Penalties: If your rankings drop, it doesn’t mean your site is being penalized. It usually means Google’s systems now view other content as more relevant for certain queries.

  
  

Google’s Advice During Core Updates

Google consistently recommends that site owners don’t make major changes during an update rollout. Rankings may fluctuate frequently, and what you see today might not be the final impact.

Instead, focus on:

• Monitoring your traffic and rankings carefully.

• Documenting any changes but waiting until the update fully completes before making adjustments.

  
  

How to Respond: Best Practices

If your site is negatively affected, the best long-term strategy is to focus on creating high-quality, helpful content. Google has emphasized that content aligned with the following guidelines is more likely to perform well:

• People-First Content: Create content that genuinely satisfies the searcher’s intent.

• E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness): Prioritize expert authorship, transparent sourcing, and trustworthy information.

• Unique Value: Provide original insights, in-depth analysis, or content that’s hard to find elsewhere.

• Strong User Experience: Fast loading, mobile-friendly, and easy-to-navigate websites tend to perform better over time.

Should You Take Action Now?

In most cases, no immediate action is necessary. It’s best to:

• Let the rollout finish.

• Continue focusing on your core audience and creating valuable content.

• Review your analytics and keyword rankings in a few weeks to assess long-term impact.

Final Thoughts

Core updates are a normal part of Google’s ongoing effort to improve search quality. If you’ve built your website with people-first, helpful content at its core, you’re already on the right path.

Stay patient, stay focused on delivering value, and revisit your SEO strategy once the update is fully rolled out.